Description

In 2025, I led the creative direction for Mediavine’s full-scale rebrand. It was a strategic transformation of the company’s visual identity, messaging, and brand voice.

As Art Director, I worked cross-functionally with executive leadership, product, marketing, and design to build a bold, human-centered brand that better reflects Mediavine’s mission and values.

The rebrand also involved rethinking the company’s tone of voice and aligning visuals and messaging under a unified narrative: empowering independent creators to thrive on a vibrant, human-driven internet. From pitch decks to social campaigns and conference experiences, the new brand is built to scale and stand out.